Address Book Privacy Flap Hits D.C.
It was only a matter of time before Congress got wind of reports that certain apps have been collecting consumers' address books without their consent. While the social networking app "Path"—which...
View ArticleCalifornia Requires Mobile Apps to Tighten Privacy Rules
Rather than wait for Congress or federal regulators to act on mobile app privacy, the state of California Wednesday announced a deal with six major mobile app platforms to bring privacy practices in...
View ArticleDems Launch Privacy Probe of Social Networking Apps
Address-gate is just getting started in Washington. Two leading Democrats launched an inquiry Thursday into the data collection practices of social apps for Apple devices, a big privacy issue that...
View ArticleMMA Aims to Give Brands Better Mobile Marketing Data
The Mobile Marketing Association is launching a new research program that will be designed to measure, according to the organization, “the relative economic value of investing in mobile channels...
View ArticleWeather Channel's Mobile Pitch for Barack and Mitt
Few brands have ramped up their mobile monetization efforts this summer more than The Weather Channel, and now the publisher is taking aim at political advertising money going into the fall. TWC...
View ArticleMMA Study: Mobile Should Be 7% of Total Spend
When members of the Mobile Marketing Association convened in the Dominican Republic in mid-July for the organization’s CEO & CMO Summit, execs from brands like Toyota, Samsung and Colgate secretly...
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Mobile Marketers Win Important FCC Text Message Ruling
Companies can safely get back into text messaging marketing programs, now that the Federal Communications Commission has clarified a '90s-era communications law. The FCC's declaratory ruling released...
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Why Brands Are Already Looking at Google Glass, and Why Apple Should Be Worried
Will Google Glass kill the smartphone? Reinvent gaming? Steal the second screen from tablets? Alter the marketing and shopping landscape entirely? Probably not completely, and not all at once (since...
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You Shouldn't Trust Mobile Location Data
Location data for mobile ad campaigns gets a bad rap these days with advertisers, and for good reason. Sellers, including mobile ad networks, exchanges and publishers, fall short of specifying what...
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75% Of Mobile Video Ads Happen In-App
The Mobile Marketing Association is releasing its first benchmark-styled study for video ads, finding that 75 percent of spots served to on-the-go consumers happen in mobile apps. The study consisted...
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MMA Expands Award Categories to Include Wearables
The Mobile Marketing Association has added wearables as a category for its annual Smarties Awards, which celebrates the best mobile campaigns each year during New York’s Advertising Week. MMA is...
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Mobile Video Study Claims Better Performance Than TV
A new report from the Mobile Marketing Association, Millward Brown and Tremor Video today finds that mobile video ads get consumers talking about ads more than television spots, even if that means...
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Does Mobile Marketing Actually Work in the Real World?
When you walk into the mobile advertising firm xAd’s headquarters in New York, you'll notice a pair of digital screens showing maps of the United States. On the left, a map plots out more than 150...
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